PURCHASE DECISIONS RESEARCH

RESEARCHED PARAMETERS

  • which areas of space attract attention and which are ignored,
  • readability of communication/labelling in the store,
  • visibility of key information – product prices, promotional items, etc.,
  • proper arrangement and order of viewing products on the shelf,
  • navigation paths in the store space,
  • effectiveness of communication in the store,
  • perception of POS materials,
  • optimization of sales processes (in various industries, construction, agro-food processing, electronics and household appliances)

RESEARCH QUESTIONS

During the purchasing process, not only the product itself and information about it, but also the purchasing “environment”, influence customer decisions. How the customer moves around the store, what most attracts his/her attention, and what influences the choice of a specific product, is information extremely important in arranging the shopping space. Information collected through declarative techniques is highly subjective and burdened with a memory bias due to remembering multitude of information (communication noise). In turn, in the case of observational techniques, e.g. during participant observation, the observer himself/herself interferes with the natural environment of the study. Our methodology for studying purchasing decisions using mobile measuring devices allows for carrying out research in compliance with the natural conditions and habits of respondents.

FOR WHO? ANALYZED REACTIONS
TOOLS
  • For retail space owners/managers
  • For producers
  • For distributors
  • For merchandisers
  • Visual
  • Auditory
  • Emoctional
  • ET
  • FT
  • EMG
  • EEG
  • GSR