Facial mimic reactions appear spontaneously, regardless of the will of the respondent, which allows obtaining objective information on the emotional reactions towards particular subject of the study, e.g.
- Interpersonal communication
- Visualization (TV, radio, press, printed advertising, packaging etc.)
- Sound material (jingle, background music, sound effects, songs)
- The scents of food, spaces, perfumes, etc.
- The taste of food