ASM – Market Research and Analysis Centre Ltd.is a research company established in1996.
More than 23 years of activity in the field
of international market helped us to develop wide
offer in the research and analysis business provided to entities like companies and supporting institutions.
We develop the universal, wide-range business offer dedicated to all kind of enterprises. We provide every type of market research and analysis: from conventional to modern biometric techniques. We can adjust the research parameters to our every client’s needs.
We are experienced, effective and competitive,
that’s why till this time we implemented
more than 2000 research projects. We strictly
co-operate with 230 partners representing every
European country. It gives us possibility to achieve data from different geographical areas.
ASM Neuro Lab offers researchers and scientists access to highest quality equipment rental.
Why neuro research?
The declarative techniques previously used in marketing research do not allow for thorough analysis of consumer’s/user’s emotions.
With neuromarketing methods, we can identify the recipient’s cognitive and emotional attitude towards given product, process or service.
We collect data through world class research using biometric technologies; the accuracy of data interpretation is guaranteed by our experienced expert team and is verified through multiple tests. Cross-validation with other methods allows to correlate the benefits of conventional research with modern biometric measurements.
Biometrics in marketing is a technique for measuring human emotional responses to sensory stimuli. As a result, it is possible to assess a product or service and create such parameters which will trigger the desired image, sales and process effect planned in the marketing strategy.
We apply following biometric technologies in ASM Neuro Lab:
measuring the point of gaze (where one is looking) – OCULOGRAPHY / EYE TRACKING (ET),
recording the electrical activity of the brain – ELECTROENCEPHALOGRAPHY (EEG),
measuring the change in sweat gland activity – GALVANIC SKIN RESPONSE (GSR),
Our technology and proprietary research methodology enable the application of the above methods both separately and jointly. Therefore, the data from various devices can be obtained at the same time and, consequently, more parameters are included in the interpretation of the results.
Rental neuromarketing equipment
TOBII PRO, BRAIN PRODUCTS
ASM Neuro Lab offers the opportunity to rent equipment with the highest world quality parameters.