CONSUMER FOOD TESTS / CULINARY TESTS

RESEARCHED PARAMETERS

  • evaluation of the product’s appearance, taste and size,
  • preferences regarding individual ingredients of a given product / dish,
  • the relationship between consumed dishes or their ingredients and the direction of respondents’ emotional responses,
  • satisfaction from the consumption of a given product or its individual components (in the case of complex products),

RESEARCH QUESTIONS

Food consumer tests are based on the hedonic evaluation of food products, and their main purpose is to determine the level of acceptance, preferences and demand for tested products. It is also important to recognize the attitude of consumers towards food products. Conducting this type of research allows to evaluate the chance that a given product will hit the taste of target consumer group, and thus achieve market success. The survey will be complemented by respondents’ declarations.

FOR WHO? ANALYZED REACTIONS
 TOOLS
  • Dla producentów żywności
  • Dla restauratorów
  • Dla dostawców cateringu
  • Visual
  • Auditory
  • Emoctional
  • ET
  • FT
  • EMG
  • EEG
  • GSR
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