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More than a research agency

ASM Research Solutions Strategy is a research company established in 1996. Nearly 30 years of experience in the international market have allowed us to develop a broad range of research and analysis services for companies and supporting institutions. We offer a comprehensive business portfolio tailored to all types of enterprises. Our services include all kinds of market research and analysis – from traditional methods to advanced biometric techniques. We adjust research parameters to meet each client’s individual needs.
With experience, efficiency, and competitiveness, we have completed over 2,000 research projects. We closely cooperate with 230 partners across all European countries, enabling us to gather data from diverse geographical areas.

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EYE TRACKING, EEG, EMG, GSR, FACE TRACKING
ASM Neuro Lab provides our customers with reliable marketing data on human response to visual, audible, palatable, olfactory and touch stimuli.
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Biometric research
The best research equipment parameters,
the only equipment in Poland of such quality calibre!
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TOBII PRO, BRAIN PRODUCTS
ASM Neuro Lab offers researchers and scientists access to highest quality equipment rental.
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Why neuro research?

The declarative techniques previously used in marketing research do not allow for thorough analysis of consumer’s/user’s emotions.
With neuromarketing methods, we can identify the recipient’s cognitive and emotional attitude towards given product, process or service.

 

We collect data through world class research using biometric technologies; the accuracy of data interpretation is guaranteed by our experienced expert team and is verified through multiple tests. Cross-validation with other methods allows to correlate the benefits of conventional research with modern biometric measurements.

 

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How does it work?

Biometrics in marketing is a technique for measuring human emotional responses to sensory stimuli. As a result, it is possible to assess a product or service and create such parameters which will trigger the desired image, sales and process effect planned in the marketing strategy.

We apply following biometric technologies in ASM Neuro Lab:

  • measuring the point of gaze (where one is looking) – OCULOGRAPHY / EYE TRACKING (ET),
  • recording the electrical activity of the brain – ELECTROENCEPHALOGRAPHY (EEG),
  • measuring the change in sweat gland activity – GALVANIC SKIN RESPONSE (GSR),
  • muscle tension measurement – ELECTROMYOGRAPHY (EMG),
  • recording of facial expressions – FACE TRACKING / READING (FT).

Our technology and proprietary research methodology enable the application of the above methods both separately and jointly. Therefore, the data from various devices can be obtained at the same time and, consequently, more parameters are included in the interpretation of the results.

Rental neuromarketing equipment

TOBII PRO, BRAIN PRODUCTS

ASM Neuro Lab offers the opportunity to rent equipment with the highest world quality parameters.

The best equipment parameters!

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Contact data

www.asmresearch.pl

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Agnieszka Kowalska
+48 605 208 999
a.kowalska@asmresearch.pl

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BIOMETRIC RESEARCH